Mr ZHANG Guohua, President of China Advertising Association, visit the headquarter of Elife Holdings Limited

On October 30, 2023, Elife Holdings had the honour of welcoming Mr ZHANG Guohua, President of China Advertising Association, together with Mr TANG Jianming, Chairman of Htrip, at Elife Holdings' headquarters in Hong Kong. Elife had the opportunity of sharing its insights in the development of the globalization of Chinese brands with these esteemed guests.

Elife is committed to the promotion of Culture-Commerce-Travel as an integrated lifestyle. Elife provides product lifecycle management, including a whole series of digital brand management, brand marketing, and brand supply chain, with the aim of rapid growth of brands and to add value through renovation. Headquartered in Hong Kong and with branches in mainland China, Elife was registered in the Cayman Islands in 2001 and listed on the main page of the Hong Kong Stock Exchange since April 10, 2002. 

During the exchange session, senior representatives of Elife provided Mr ZHANG with a comprehensive overview of the company's corporate mission, development vision, business philosophy, and its three major operations.

"Easy Life, Better Life" is the business motto of Elife Holdings Limited. Elife facilitates the development of the globalization of Chinese brands through its three core businesses: brand management, brand communication, and brand supply chain operation. Ultimately, Elife's aim is to provide consumers with a more comfortable, convenient, eco-friendly, and healthier lifestyle experience.

In terms of brand management, Elife focusses on four areas: brand recognition, visual communication, IP blast marketing, and continuous enhancement, assisting in a systematic management of branding, to bring out core competence of each brand, and to build emotional connections with target customer base through visuals and texts to deepen their loyalty to the brand. Through IP penetration, the brand reaches to target customers, fuelling trending and hot spots in social media groups, bolster the brands’ overall image and foster a solid and enduring connection with its large customer base. In the long run, through the systematic enhancement model provided by Elife, the brands will be able to enjoy sustainable exponential growth.

In terms of brand communication, Elife provides brands with efficient communication plans through in-depth analyses and exploration of the brands' core competence, comprehensive understanding, and professional knowledge of the communication industry, and creates a positive brand image. It helps to establish emotional connections with consumers through effective communication and interaction; allows the target audience to bond with the brand, differentiates itself from competitors, improves brand recognition, and leaves a deep impression in the minds of consumers, to ensure business growth and long-term success of the brand.

In terms of brand supply chain, Elife is committed to helping small- and medium-sized Chinese brands resolve issues relating to market penetration in all of China, and provides reliable online and offline supply chain channels to fully expand the brands' marketing and sales positions and quickly solve market expansion problems. Elife is the one-stop shop which provides fully comprehensive service in terms of national distribution, exhibition, display, sales, and distribution points for the brand.

Looking forward, Elife will fully utilize the value of its headquarters in Hong Kong, an international city with its plenty business people and leisure tourists, as the perfect gateway to showcase quality products from Mainland China to the world and to the international audience.

After having an in-depth understanding of the company, Chairman ZHANG Guohua said: He acknowledges the management and strategic development direction of Elife Holdings' brand management, brand communication, and brand supply chain. Mr ZHANG agrees that Elife has built a complete support system for the growth of Chinese brands. Chairman Zhang promises to actively promote Hong Kong as an international window to showcase Chinese brands, and work with Elife Holdings Group to fully manifest this vision.