Empowering the development of China’s cultural and creative industries! Elife Holdings Limited was invited to participate in the 2023 Hong Kong Cultural and Creative Industry Forum and actively promoted the establishment of The Wen Shanglv Development Research Institute!
The “14th Five-Year Plan” of China, officially the 14th Five-Year Plan, proposes to position Hong Kong as an “East-meets-West Cultural and Artistic Exchange Center”." Under the policy guidance of the Hong Kong Special Administrative Region Government and the concerted efforts of the public, Hong Kong is making every effort to move towards this goal. On December 6th, the 2023 Hong Kong Cultural and Creative Industries Forum was held in Hong Kong, hosted by Bauhinia Culture Group, Culture, Sports and Tourism Bureau of Hong Kong Special Administrative Region Government, and China International Culture Group. Discussions focused on the possibility of more industries engaging in cultural creativity, the development of IP and cultivation of talents in cultural and creative industries.
(2023 Hong Kong Cultural and Creative Industries Forum)
Mr LIU Zhen, Under Secretary for Culture, Sports and Tourism of the HKSAR Government, Ms. XUE Lijun, Deputy General Manager of Bauhinia Culture Group, Mr LI Jinsheng, Chairman of China International Culture Group; Mr Carmelo FICARRA, Consul General of the Consulate General of Italy in Hong Kong, Dr Jose Sunsay YU, the Honorary President of the Hong Kong Chinese Manufacturers’ Association of Hong Kong. Many eminent representatives from government, business and academic sectors from Hong Kong, the Mainland China and around the world attended the forum.
Elife Holdings Limited (00223.HK), as a listed company headquartered in Hong Kong, is committed to serve as a brand digital and intelligence service provider. Elife specializes in providing comprehensive lifecycle digitalization service for brands, focusing on brand management, brand promotion and brand supply chain services many brands owned by listed companies. Elife, was honored to be invited to participate in this forum. Elife helps brands enter the big cultural tourism scene and to take advantage of the booming development of the cultural tourism industry to gain more exposure and development. At the same time, Elife also helps the cultural tourism industry achieve branding and commercialization in the process, forming a multi-party win-win development ecosystem. Elife is firmly optimistic about the development prospects of Hong Kong's cultural and creative industries, and actively links resources from all walks of life in Hong Kong and the Mainland China, culminating in the establishment of The Wen Shanglv Development Research Institute to provide insights and suggestions for the development of digital brand management, brand promotion and brand supply chain to support the innovation and development of both China’s and Hong Kong’s cultural, commercial and tourism brands.
The Wen Shanglv Development Research Institute officiated the opening ceremony. Ms. ZHANG Yuling, full-time Standing Member and Secretary-General of the China Chamber of International Commerce Cultural and Tourism Committee, unveiled the launching ceremony of The Wen Shanglv Development Research Institute. Mr Thomas CC Wong, President of Institute of International Sustainable Development, Mr James CHU, deputy supervisor of the Federation of Associations of Cultural Sectors of Macau and Exhibition Director and Founder of Macau Design Centre, and Elife Holdings Limited Executive Director Mr ZHAO Zhenzhong personally witnessed this grand ceremony.
(Inauguration of The Wen Shanglv Development Research Institute)
The Wen Shanglv Development Research Institute will strive to become an influential comprehensive think tank and industrial development research institution for culture, business and tourism in China and globally. In the future, through continuous professional output, we will enable and promote the exploration and dissemination of Chinese local culture, enhance the image and competitiveness of the city, enable upgrading of operation processes, create diversified service experience, promote the innovation and development of China's cultural tourism brand, and accelerate the sustainable prosperity and development of China's large cultural tourism industry through multi-dimensional and multi-faceted integration.
Elife Holdings Limited, as one of the sponsors of The Wen Shanglv Development Research Institute, will further exert its advantages in digital brand management, brand marketing and brand supply chain, generating more IP for the splendid Chinese culture, creating more cultural and creative brands, and empowering the dissemination and commercial transformation of cultural brands through new media and new channels, so as to help the innovative development of China’s cultural, commercial and tourism brands!
During December 6 to 12, Elife Holdings Limited and several organizations launched an exhibition in the "Bauhinia Cultural Gallery" of the "Urban Corridor" at the Hong Kong West Kowloon Station - "The New Rhythm of National Treasure". The project focused on experiential economy, adopted an innovative model to combine scenery, scenario, culture and consumption, and established a window of urban cultural characteristics experience. Display cultural characteristics and intangible cultural heritage, landmarks, time-honored products, and supporting digital new retail mall, to meet the people's "instant order" cultural consumption needs. Through multi-scene coverage, immersive experience, and diversified display, Urban Corridor brings new channels for Chinese cultural experience.
"Urban Corridor" Exhibition at Hong Kong West Kowloon Station.
At present, the "New Scene of Cultural Tourism (Urban Corridor)" Supporting Intangible Cultural Heritage Protection and Rural Revitalization Plan (hereinafter referred to as the “Urban Corridor Support Plan”) has achieved preliminary results and has been implemented on a large scale in many regions in West China and Central China in Yunnan, Guizhou, Sichuan and Chongqing, promoting more than a thousand landmark products, time-honored products, and local intangible cultural heritage products publicity. In the future, the Urban Corridor project will be deployed in 24+ key cities across the country, each city covering 100-300 mid-to-high-end hotels and theme parks, airports, high-speed rail stations, highway service areas, tourist service centers, performing arts theaters, cultural museums, and libraries, new cultural tourism scenes and new cultural spaces such as museums. Urban Corridor not only brings new effects of the integration of tourism and culture, but also opens up new markets and communication channels for cultural and creative industries. The integration of new scenarios, new channels, new media, and new consumption has also created new business models.
"Urban Corridor" Exhibition at Hong Kong West Kowloon Station.
As a center for Sino-foreign cultural and artistic exchanges and a hub for Chinese cultural and creative industry exchanges, Hong Kong has demonstrated its unique advantages in economy, culture, creativity and other aspects. Hong Kong's geographical location and cultural background make it a bridge connecting Chinese culture and the world, providing a unique platform for international cultural exchanges.
Facing the future, Elife Holdings Limited will firmly respond to the national policies and guidelines on promoting the development of the cultural industry, continue to play an advanced role as a leader in cultural and business tourism ecological operation services, link more cultural and business tourism ecological circles, and work with industry colleagues to promote China cultural and China brands to a wider world stage, so that the world can appreciate the elegance of China culture and enjoy Chinese national brands!